Supply Chain and Distribution Management
July 25th, 2010
It is important to make a wise, informed decision about how extensive your business’s distribution channel shall be. If you want to achieve wider distribution, then the cost will be a lot lower if you use intermediaries. In fact, the vast majority of product manufacturers are unable to sell directly to customers, as it would be way too costly for them. The bigger the producer, the more intermediaries should be used in order to have a cost effective operation.
